About me

Bruce Montana here, welcome to my new blog! This blog covers everything Adult! Learn how to break the industry, whether you’re looking to be a porn star, work behind the scenes,  or even start up your own site, this blog has you covered. I’ve been working in the industry for over 10 years, and I know it like the back of my hand. I’ll be posting tips, advice, and relevant articles; basically anything I think you’ll find useful! The adult industry is huge right now, so let me help you get a piece of  the pie! All the best – Bruce 

The adult industry. How much money is there?

Sex sells. Adult web design is bigger than ever. Nothing proves this point more obviously than the huge adult industry that exists worldwide. 12% of the internet is said to be adult in nature. With movies, shows, toys and much more, this industry is not an insignificant one. Recent estimates put a worldwide figure of $3-4 billion. Let’s take a deeper look into the finances of this huge global industry.

Who gets paid what?

Just like Hollywood, the stars are the biggest draw for many of the movies. Not only are they paid for scenes that they do, but they are also used to sell merchandise, and promote products. There are also all the makeup, director and behind the scenes salaries to pay.

Female Performers

Women are paid more than men, since, in the industry, they are far more highly sought after. The standard rate can vary hugely, it depends on the status of the star and what acts they are willing to perform. The rate can be from $300 to $1500.

Men Performers

For men, the rate is generally a flat rate. This also depends on the status of the performer, if can hover around $500 or more for a scene.

Director and crew

The director on average will take home the most money. This can be around $2500 per day, and a shoot can last around 2-8 days. The crews are paid roughly the same, or a little more than regular Hollywood crews.

Where does the money come from?

The adult industry is varied in it’s income streams. While people are now paying less for the content, large sites will make money through advertising, and then pay the production companies for the content. The industry as also added other revenue generators, such as toys, in person shows and subscription based services.

Wrapping Up

Overall, the industry is worth billions, and, despite some difficulties with the modern internet era, demand is higher than ever, which means the revenues in this industry are very healthy.

How Advertisers design adult advertisements?

It is a fact known to one and all that the porn websites derive a major chunk of their income from various adult adverts people see while browsing them. Almost 30% of the total internet users watch porn, and this makes sense why adult advertisers earn a large sum of money. The rule is simple, make attractive ads which can tempt the viewers to click on them but how are interesting adverts designed?

Let’s get an insight into the complete process of designing an adult advert.

Market Research and Target Audience

Although internet pornographers are one of the most fantastic salespeople in both physical and virtual world, there is still the need to put a lot of hard work in designing the ads. The pornographers have to do a lot of market research and learn key things about their target audience. Once they know about likes, dislikes and various other things the input is sent to the designing team which then carefully designs the adverts keeping in mind the data collected from research.

Designing the advert

When it comes to an advert its appearance or the design plays most important role in attracting the people’s attention. The designing stage of an advert goes through a lot of things like the physiology of the viewers and the age group of the audience that it targets. Adult adverts are designed keeping in mind certain things like the male viewers are interesting in seeing the body parts while women, on the other hand, prefer sensual kind of adverts. Other details like which image will appeal to the viewer more are given great emphasis. The designing is done very carefully so that it can tempt almost 75% of viewers to click it.

Placing the Adverts

After the designing is done and the adverts are ready to be monetized, various Ad marketplaces are chosen, and the ads are submitted with an attractive price on it which can allure more and more publishers. However, nowadays many adult companies prefer to get their advert placed directly on the publisher’s website.

Undoubtedly adult content sells more and it attracts more eyes than any other kind of advertisement. It does not only provide an excellent moneymaking opportunity, but it is also a good way to market a product that has not yet gained any popularity.